When WCF launched their first awareness campaign the“Thank-you’ video in 2018, a consumer consultation was undertaken prior to going into production. We wanted to ensure that people felt comfortable with the messaging and the way in which we were representing patients. There was a consistent and clear theme around the feedback and that was that all the patients felt grateful to be acknowledged and that the acknowledgment made them see their participation in a new and positive light.
The Keep cup campaign aligns with feedback that is filtering through from other patient groups. A recent article in the Transcelerate Newsletter commented, “Patients also revealed, through focus groups, that a simple thank you would make them feel appreciated and more likely to participate and/or refer others to participate in future studies”.
An article in Nature-International Journal of Science entitled “How a simple Thank You Could Improve Clinical Trials”, notes ‘….when researchers at Pfizer wanted to improve their clinical trials, the people who had taken part had a clear suggestion: researchers should say thank you’.
The WCF Keep Cup campaign aims to immortalise the words ‘thank you’ as they apply to our heroic clinical trial participants.